Sample report. Ferngate Joinery is a made-up business. Every name, figure, address and competitor here is invented, to show what a real Dig looks like. Get your own free Dig →
For Ferngate Joinery

The Dig · 14 October 2026

What we found.

Online, you come across as a general joiner with a template website and a stock photo up front. Behind that is a twenty-year firm making bespoke staircases, with a busy Instagram, a 4.8 Google rating and customers who come back for second jobs.

3/5

Overall, from what a stranger can find about you today.

How you look today

The first thing a new customer sees.

1,240Instagram followers
4.5posts a month lately
11 Octlast Instagram post
4.8★on Google, 31 reviews
610Facebook followers
The first screen of ferngatejoinery.example on a phone, as a visitor sees it.
ferngatejoinery.example on a phone (drawn for this sample), 14 October 2026.
Your logo
A hand-drawn oak leaf in green beside the name in a plain sans serif. Crafted, warm, a bit understated.
Colours in use
#9CBF6B leaf green, #F28C28 orange, #3A3A3A charcoal
Does it hang together?
Your logo says craft; the orange-and-charcoal template says off the shelf. Your Instagram, all oak and natural light, looks more like your logo than your website does.
In your words
  • “what we're known for is staircases”
  • “built in our own workshop, fitted by the same hands”
  • “no job too small”
The scorecard

Six things that decide whether a stranger picks up the phone.

  • First impressionYour first screen says joinery and Leeds, with a phone number, which is clear. But the main picture is a stock kitchen, and there's no sign of the staircases you're proudest of until halfway down the page.
  • Brand and logoA hand-drawn oak leaf logo that feels crafted, set against a site template in grey and orange that feels generic. Your van uses a third colour again, so nothing quite ties together.
  • Clarity of offerStaircases, kitchens, doors, sash windows, decking and 'general joinery' all sit in one list of equal weight, so the work you want more of is hard to spot.
  • Trust and proofTwenty years trading and real project photos in your gallery are strong, but the reviews on your site are unnamed and undated, and your Google rating isn't mentioned anywhere.
  • FindabilityYou turn up for your own name, but not in the searches we ran for staircase makers in Leeds or Wakefield, and your site never names the towns you actually work in.
  • Social and activityYour Instagram posts finished jobs most weeks, with good photos. Your Facebook Page is quieter, and your site links to neither, so people who find you on Google never see them.
What's working

There's a lot here worth shouting about.

Two decades of real work

Your about page says the firm was started in 2004 by a time-served joiner, and your gallery holds over 60 photos of your own jobs, not stock.

Source: ferngatejoinery.example

An Instagram worth showing off

Finished staircases and fitted kitchens posted most weeks, with clear photos and the odd short video of a stair going in. It's the best shop window you have.

Source: instagram.example

Customers who come back

Three of the reviews on your site mention a second job ('they did our kitchen, so we had them back for the stairs'), which is exactly the loyalty that wins referrals.

Source: ferngatejoinery.example
Where it's costing you

The gaps between the firm you are and the one people see online.

Your best work is hidden halfway down the page

What we saw

Staircases, which your about page calls 'what we're known for', first appear in the fifth section of your homepage, below a stock kitchen photo and a list of six services.

Source: ferngatejoinery.example

Why it matters

People decide in seconds whether a site is for them. Someone looking for a staircase maker can leave before they ever see that you are one.

Reviews nobody has signed

What we saw

Nine quotes on your reviews page, none with a name, a date or a town. Your Google profile shows 4.8 from 31 reviews, but your site never says so.

Source: ferngatejoinery.example

Why it matters

A stranger trusts counted, dated, named reviews far more than anonymous quotes, and the firm with the visible score usually gets the call.

Nothing says where you work

What we saw

Your site gives a Leeds address and says 'across Yorkshire', but no towns, areas or postcodes. Your gallery captions say 'staircase' and 'kitchen' with no place names.

Source: ferngatejoinery.example

Why it matters

Google can't put you in front of someone searching 'staircase maker Wakefield' if your site never mentions Wakefield, so those searches go to firms that do.

Your Instagram is a dead end from the site

What we saw

No link to Instagram anywhere on your site, and your Instagram bio links to an old page that now shows an error.

Source: instagram.example

Why it matters

Your busiest, most up-to-date channel is cut off from the people most ready to book.

How you compare

Who a customer sees instead of you.

NearbyWhat we noticed
A regional staircase specialistA site built around one product, with a gallery sorted by style and price guides on every page. Narrower, but much easier to choose.
A national kitchen chainOnline booking for a free home visit and finance on the first screen. Polished and convenient, but no sign of who actually makes or fits anything.
Another local joinerA one-page site and a Facebook page; on the evidence we found, no further ahead online than you.
What we didn't see

We only looked at what is public. We couldn't see your enquiries, your diary, your analytics or how many of your jobs come from referrals, so we haven't guessed at them.

This is the surface.

If any of this rings true, we'd be glad to walk you through it properly in a 30-minute call, at a time that suits you.

Get your own free Dig
Sources
  1. Home page: ferngatejoinery.example, checked 14 October 2026
  2. About page: ferngatejoinery.example, checked 14 October 2026
  3. Reviews page: ferngatejoinery.example, checked 14 October 2026
  4. Gallery: ferngatejoinery.example, checked 14 October 2026
  5. Instagram @ferngatejoinery: instagram.example, checked 14 October 2026
  6. Google Business Profile: maps.example, checked 14 October 2026