THE CHALLLENGE
Vegetarian cheese traditionally has a very bad reputation when it comes to the taste and texture factor. NutJob Creamery developed a ground breaking recipe using unique fermentation techniques that ensured that any preconception you had of vegan cheese ended there. Their aim is to disrupt the industry in a big way. Made with high end ingredients and flavours it tastes like premium cheddar cheese.
OUR SOLUTION
With a name like NutJob Creamery we simply HAD to have fun with their brand. So we came up with a brand mascot affectionately know as Cyril the squirrel. Their brand colour scheme is based on the ingredients of each flavour of cheese which kept a premium feel with all the packaging.
