Brand & Message
If people don't get it, they don't buy it.
Sam and RobDialekt, Leeds
Getting clear on who you are, what you stand for and how the business comes across, in how it looks and in what it says. A brand people recognise, and words they actually understand.
Sound familiar?
How you explain itWe do a bit of everything.
What they hearSo they can't tell what you're best at.
How you explain itQuality, service, value.
What they hearThe same three words as everyone else.
How you explain itIt's quite hard to explain, really.
What they hearThen the website definitely can't.
Good work. Hard to explain.
Plenty of decent-looking websites don't sell, and it's almost never the design. It's that a visitor can't work out what you do, who it's for, or why you're worth more than the cheaper option.
Fixing that usually does more than a redesign.
We help you get clear on who you are, what you stand for and how your business should come across, visually and verbally. That means a brand people recognise, and messaging they understand.
What we do
Brand Foundations
The decisions that define what the brand is and how it should come across.
Branding · Brand Direction · Visual Direction · Rebrands · Brand Guidelines · Logos · Typography
Positioning
Where the business sits in people’s heads and how it’s different from the rest.
Positioning · Value Proposition · Audience Definition · Offer Structure · Competitive Review
Message & Story
The words and narrative that actually carry the brand.
Messaging · Narrative Development · Story Discovery · Taglines & Key Phrases · Page Messaging · Campaign Ideas
Content & Copy Direction
How the message gets laid out on the site and key pages so people can scan and understand quickly.
Content Structure · Sitemap & Page Hierarchy · Key Page Outlines · Copy Direction · Tone of Voice Guides · Page Copy For Key Pages
How it works
- 1
Talk
A short call. You tell us what you do and what the website isn't doing. We tell you straight whether we're the right people for it.
- 2
Dig
Free. We look at your website, Google and socials the way a stranger would, then send you a straight report on what's working and what isn't. No pitch, no quote.
- 3
Map
We turn what we found into a plan: what the site needs to say, which pages it needs, and in what order. You sign it off before anything gets built.
- 4
Build
We write it, design it and build it. You see it come together and sign off each stage.
- 5
Grow
Launch isn't the finish line. We watch how people actually use the site and keep improving it.
- 6
Flourish
Once it's settled, we step back every so often and look at the bigger picture: what's changed, what's next, and what to sharpen.
Some of the brands
The free Dig
Find out how your business looks to a stranger.
Send us your website or your Instagram. We'll tell you straight what's working and what isn't. Free, with no pitch and no quote on the end.
Get your free DigLet's get it clear.
Need to sort your brand out?
If your business has changed, your branding feels dated, or you’re struggling to explain what you do, we can help. We’ll get the brand and message pointing in the same direction.
The positioning, story, and structure that decide how you show up: what you stand for, what you say, and how that gets laid out across your key pages.
Because a website is a delivery mechanism, not a message. Plenty of decent-looking sites don’t sell, and it’s almost never the design. It’s that a visitor can’t work out what you do, who it’s for, or why you’re worth more than the cheaper option. Fixing that is usually a bigger lever than a redesign.
Before a rebuild, ideally, because it’s what the site gets built around. But it’s also worth doing when you’ve changed direction, added a service that doesn’t fit the old story, started competing with a different kind of business, or noticed you’re winning the wrong sort of enquiry.
Businesses doing genuinely good, specific work who keep getting grouped in with everyone else, and priced against them. If you’ve ever finished explaining what you do and thought “that came out wrong again”, this is that problem.
A North Star statement, clear positioning, the messaging that goes with it, a content structure for your key pages, and direction on tone and brand. Written so you can actually use it, not a 40-page deck that gets opened twice.
Both. We set the direction and we write the core pages. If you’ve got someone in-house who can write, we’ll give them the structure and the direction and let them run with it. Either way you’re not left holding a strategy document and a blank page.
From the Archives
Brands we have built
