Custom Builds
When off-the-shelf won't cut it.
Sam and RobDialekt, Leeds
This is where the work moves beyond a standard website build. Apps, AI systems, automations, internal tools, and more tailored digital products built around the way the business actually works.
Recent work
The Better Buy
Five million products tracked daily across dozens of retailers. Rob built it from scratch, off his own bat.
Farswood Construction
Better enquiries, from the right kind of client, in the right part of Leeds.
Direct Lighting Supplies
Launched from nothing in early 2024. Now £65k a month and 13,000 buyers.
Sound familiar?
The workaroundThere's a plugin that nearly does it.
The actual fixSomething built to do exactly what you need.
The workaroundOnly one person knows how it all works.
The actual fixThe system knows, so it doesn't matter who's off.
The workaroundWe'll catch up on the admin at the weekend.
The actual fixThe admin takes care of itself.
Nearly fits isn't good enough.
Off-the-shelf software gets most businesses most of the way. Then there's the last bit, done by hand, in a spreadsheet, or by the one person who knows how it works.
If something existing will do the job, we'll tell you.
A custom build you didn't need is an expensive way to solve a cheap problem, so these get scoped properly first. You get a real number before anything gets built, and you own what we make.
What we build
Apps
Built for projects that need something more tailored than a standard website, from simple tools to more involved digital products.
App Development · Web Applications · Client Portals · Booking Systems · Custom Digital Products
AI Systems
AI used in a practical way to support the work, speed things up, or make useful parts of the customer journey easier.
AI Systems · AI-Assisted Workflows · Content Support Tools · On-Site AI Tools · AI Integrations
Automations
Systems that cut down repeat admin, improve follow up, and help the business run with less friction.
Workflow Automation · CRM Automations · Lead Handling Automations · Follow Up Systems · Process Automations
Internal tools
Custom tools built around the way the business actually works, not the other way round.
Internal Tools · Custom Dashboards · Admin Systems · Operational Tools · Bespoke Builds
How it works
- 1
Talk
A short call. You tell us what you do and what the website isn't doing. We tell you straight whether we're the right people for it.
- 2
Dig
Free. We look at your website, Google and socials the way a stranger would, then send you a straight report on what's working and what isn't. No pitch, no quote.
- 3
Map
We turn what we found into a plan: what the site needs to say, which pages it needs, and in what order. You sign it off before anything gets built.
- 4
Build
We write it, design it and build it. You see it come together and sign off each stage.
- 5
Grow
Launch isn't the finish line. We watch how people actually use the site and keep improving it.
- 6
Flourish
Once it's settled, we step back every so often and look at the bigger picture: what's changed, what's next, and what to sharpen.
Things we've built
More on custom builds
The free Dig
Find out how your business looks to a stranger.
Send us your website or your Instagram. We'll tell you straight what's working and what isn't. Free, with no pitch and no quote on the end.
Get your free DigBuild it properly.
Thinking about a custom build?
Tell us what's eating the time. It doesn't need to be a spec, a rough idea of the problem is plenty.
When you’re doing something manually that shouldn’t be manual, when off-the-shelf software nearly fits but not quite, or when the thing you want customers to do doesn’t exist as a plugin. If a standard site or an existing tool will do the job, we’ll tell you. A custom build you didn’t need is an expensive way to solve a cheap problem.
More than a website, and it varies a lot. We scope these properly before quoting, so you get a real number rather than a guess. If the numbers don’t justify it, that’s a useful thing to find out before you’ve spent a few thousand.
Depends on the job. React front ends, Postgres and Supabase for data, integrations into whatever you already run: CRMs, calendars, email, WhatsApp, payment providers. We pick the boring, well-supported option unless there’s a good reason not to.
Where it does a specific job better than the alternative: sorting enquiries, drafting first-pass content, pulling structure out of messy information, handling repetitive review work. Not as a headline. If a simple rule or a form would work, that’s what you should have.
You own it. We can maintain it, or hand it over documented so someone else can. Nothing gets built in a way that traps you with us.
That’s normal. Start with a free Dig to see where things stand, then Map is where we work out what’s worth building. Most of these start as “there’s got to be a better way to do this” rather than a spec. We turn that into something scoped, costed and worth building.