Custom Builds
This is where the work moves beyond a standard website build. Apps, AI systems, automations, internal tools, and more tailored digital products built around the way the business actually works.
Apps
Built for projects that need something more tailored than a standard website, from simple tools to more involved digital products.
App Development · Web Applications · Client Portals · Booking Systems · Custom Digital Products
AI Systems
AI used in a practical way to support the work, speed things up, or make useful parts of the customer journey easier.
AI Systems · AI-Assisted Workflows · Content Support Tools · On-Site AI Tools · AI Integrations
Automations
Systems that cut down repeat admin, improve follow up, and help the business run with less friction.
Workflow Automation · CRM Automations · Lead Handling Automations · Follow Up Systems · Process Automations
Internal tools
Custom tools built around the way the business actually works, not the other way round.
Internal Tools · Custom Dashboards · Admin Systems · Operational Tools · Bespoke Builds
Thinking about a custom build?
A custom build is software built from scratch around your exact needs. Rather than adapting an off-the-shelf tool, it brings together AI, automations, and internal systems designed to fit your business, not the other way around.
When you’re doing something manually that shouldn’t be manual, when off-the-shelf software nearly fits but not quite, or when the thing you want customers to do doesn’t exist as a plugin. If a standard site or an existing tool will do the job, we’ll tell you. A custom build you didn’t need is an expensive way to solve a cheap problem.
More than a website, and it varies a lot. We scope these properly during Dig so you get a real number rather than a guess. If the numbers don’t justify it, that’s a useful thing to find out for a few hundred pounds instead of a few thousand.
Depends on the job. React front ends, Postgres and Supabase for data, integrations into whatever you already run: CRMs, calendars, email, WhatsApp, payment providers. We pick the boring, well-supported option unless there’s a good reason not to.
Where it does a specific job better than the alternative: sorting enquiries, drafting first-pass content, pulling structure out of messy information, handling repetitive review work. Not as a headline. If a simple rule or a form would work, that’s what you should have.
You own it. We can maintain it, or hand it over documented so someone else can. Nothing gets built in a way that traps you with us.
That’s normal, and it’s what the Dig phase of the growth system is for. Most of these start as “there’s got to be a better way to do this” rather than a spec. We turn that into something scoped, costed and worth building.